Archive for the Category »Pet Humanization «

High-end dog beverages the latest trend in pet pampering

    California-based Yappy Hour Vineyard's nonalcoholic meat gravy for pets, sold in wine bottles and keeping to a wine theme with names like "Bark-deaux" and "Char-dog-nay", highlight the latest trend in pet pampering.
    Adult-themed beverages for animals have been a growing trend in the pet product industry, according to reports. Bowser Beer, for example, launched in 2008; a microbrewery in Vancouver, B.C., Canada, sells "beer" for dogs; and a Japanese sake company sells a variety of nonalcoholic spirits for pets.
    The co-owners of Yappy Hour Vineyards got the idea for the product while working on gift baskets for dogs, noticing that there were a lot of dog-themed wine products (glasses, cocktail napkins), but no actual "wine." They began testing various options and came up with a (alcohol-free) chicken broth-based drink that they say tastes like a chicken gravy that you'd put over mashed potatoes or rice.
    The drink is made in a Food and Drug Administration-approved facility in Florida and retails for $19.99.
Category: dog food trends, Pet Humanization  Comments off

High-end dog beverages the latest trend in pet pampering

    California-based Yappy Hour Vineyard's nonalcoholic meat gravy for pets, sold in wine bottles and keeping to a wine theme with names like "Bark-deaux" and "Char-dog-nay", highlight the latest trend in pet pampering.
    Adult-themed beverages for animals have been a growing trend in the pet product industry, according to reports. Bowser Beer, for example, launched in 2008; a microbrewery in Vancouver, B.C., Canada, sells "beer" for dogs; and a Japanese sake company sells a variety of nonalcoholic spirits for pets.
    The co-owners of Yappy Hour Vineyards got the idea for the product while working on gift baskets for dogs, noticing that there were a lot of dog-themed wine products (glasses, cocktail napkins), but no actual "wine." They began testing various options and came up with a (alcohol-free) chicken broth-based drink that they say tastes like a chicken gravy that you'd put over mashed potatoes or rice.
    The drink is made in a Food and Drug Administration-approved facility in Florida and retails for $19.99.
Category: dog food trends, Pet Humanization  Comments off

Petco launches new marketing campaign driven by pet humanization trend

    Petco recently launched a US$10 million marketing campaign, as part of which the company changed its slogan to "The Power of Together" from "Where the Healthy Pets Go," in hopes of capitalizing on the trend of pet humanization.
    "As a company, we were at a place where we really wanted to continue to evolve our brand beyond just products and services, to connect emotionally with our customers and their pets," said Elisabeth Charles, chief marketing officer for Petco Animal Supplies.
    To attract consumers, the company expanded its selection of products, which now includes things like treats by the pound, grain-free petfood and veterinary care. Petco's expanded offerings for pets and focus on pet humanization is expected to earn the company more than US$4 billion in sales in 2014.
    CEO Jim Myers said consumers' purchases are more-closely reflecting their own interests, which means a strong interest in natural, organic and other specialty foods. 
    "Pet owners are very concerned these days with ingredient panels and ensuring that the best quality of items are in their foods," Myers said. "There's a lot more awareness of pet allergies and things that can help improve the skin and coat of your animal."
    He said that consumers are more educated now on their pets' nutritional needs, so whereas they used to come in asking, "What's good?" he said, now they come into stores looking to learn about protein levels and grain types.
    "I think it's just a natural progression, when we all want to do the very best for the people in our lives, and the animal is becoming part of the family and so is treated like another family member," Myers said.
    Along with the new branding campaign, Petco is putting more focus on training its employees so they are knowledgeable to help customers who come in looking for these specialty petfoods.
    "Even during tougher times, people are going to feed and clothe their animals," Myers said. "They may cut back on toys for a period of time, but people are very loyal to their pets."

Petco launches new marketing campaign driven by pet humanization trend

    Petco recently launched a US$10 million marketing campaign, as part of which the company changed its slogan to "The Power of Together" from "Where the Healthy Pets Go," in hopes of capitalizing on the trend of pet humanization.
    "As a company, we were at a place where we really wanted to continue to evolve our brand beyond just products and services, to connect emotionally with our customers and their pets," said Elisabeth Charles, chief marketing officer for Petco Animal Supplies.
    To attract consumers, the company expanded its selection of products, which now includes things like treats by the pound, grain-free petfood and veterinary care. Petco's expanded offerings for pets and focus on pet humanization is expected to earn the company more than US$4 billion in sales in 2014.
    CEO Jim Myers said consumers' purchases are more-closely reflecting their own interests, which means a strong interest in natural, organic and other specialty foods. 
    "Pet owners are very concerned these days with ingredient panels and ensuring that the best quality of items are in their foods," Myers said. "There's a lot more awareness of pet allergies and things that can help improve the skin and coat of your animal."
    He said that consumers are more educated now on their pets' nutritional needs, so whereas they used to come in asking, "What's good?" he said, now they come into stores looking to learn about protein levels and grain types.
    "I think it's just a natural progression, when we all want to do the very best for the people in our lives, and the animal is becoming part of the family and so is treated like another family member," Myers said.
    Along with the new branding campaign, Petco is putting more focus on training its employees so they are knowledgeable to help customers who come in looking for these specialty petfoods.
    "Even during tougher times, people are going to feed and clothe their animals," Myers said. "They may cut back on toys for a period of time, but people are very loyal to their pets."

Euromonitor offers new ‘Other Pet Food in Thailand’ report


    The trend of pet humanization in Thailand has continued, despite people cutting spending on their pets due to the flood crisis and pet loss, according to Euromonitor International's Other Pet Food in Thailand report.
    Spending on pets is expected to rebound to previous levels during the second quarter of 2012, the report says. The report also identifies leading petfood companies and brands and offers an analysis of the market for bird, fish and small mammal/reptile food. The report provides retail sales data from 2007-11 and forecasts to 2016. The report can be purchased online. 
Category: Asian pet food market, Pet Humanization  Comments off

Pet care sales report offered by Research and Markets


    Research and Markets now offers the Pet Care 2012 Part 1: Continued Growth in an Age of Economic Gloom report, which found that despite continued economic uncertainty, pet humanization and premiumization have helped global pet care sales rebound relatively strongly in 2012 compared to 2011.
    The report is the first in a two-part global briefing from Euromonitor International that provides an overview of pet care retail sales by region and highlights best and worst performing product categories. It also highlights emerging regions, identifies leading and emerging companies, provides pet ownership statistics and more. 
Category: Pet Humanization, pet research  Comments off

Rice industry may benefit from pet humanization trend


    The pet humanization trend provides a huge growth market for the US rice industry as pet owners, even during recessionary times, are increasingly purchasing premium and ultra-premium petfoods for their animals, said Jim Heim, president of business development for Central Garden and Pet Inc., at the 113th USA Rice Millers' Association convention.
    With US$1.8 billion in annual US consumer spending in the pet segment, including US$60 billion in sales of pet food and treats, Heim said that rice is an ideal pet food ingredient because it is nutritious and the least allergenic of all grains.
    "The US rice industry has the potential for a 10 percent increase in revenue derived from this $1.8 billion dollar industry," Heim said. "The natural food pet category alone has grown more than 16 percent in the past 6 years."
    Urging pet food companies to include more rice in their products, Heim said, "Rice makes up less than 1 percent of the ingredients in petfoods, but should constitute 10 to 15 percent."

Online human-animal bond resource launched at Global Pet Expo

    The Human-Animal Bond Research Initiative recently launched HABRI Central at Global Pet Expo to serve as an online resource for data collection, research and collaboration for human-animal bond studies.    
    Sponsored by the Human-Animal Bond Research Initiative Foundation in collaboration with the Purdue University College of Veterinary Medicine and Purdue Libraries, the HABRI Central resource provides researchers, pet industry professionals and pet owners with access to scholarly material, an online publishing platform for peer-reviewed content and a virtual collaborative community for those involved in studies of the human-animal bond. Examples of current database topics include how pets affect humans with autism, Alzheimer's, depression, coronary heart disease and post-traumatic stress disorder, as well as information on the benefits pets have on the health and well being of people. 
Category: Pet Humanization, pet ownership  Comments off

Survey finds American dog care spending unaffected by economy

In honor of National Dog Week from September 19-25, CouponCabin.com conducted an online survey that found nearly seven in 10 (68%) of US adult dog owners said that economic challenges do not affect their dog care spending.
CouponCabin.com’s survey found that more than one in five (21%) dog owners spend an average of US$100 or more per month on their dogs, for a total of more than US$1,200 per year. When asked what they thought was the most expensive aspect of owning a dog, 57% of pet owners said veterinary appointments, 16% said dog food and treats, 25% said prescriptions and medications, and 6% said boarding. The survey also found that 50% of married couples own dogs compared with 34% of single, never married, adults.
“The pet care industry has remained resilient during the past few years, but it’s still important for consumers to budget for their dog’s needs,” said Jackie Warrick, president and chief savings officer at CouponCabin.com. “Pets are often considered a family member, and just as you save money and budget for your family, you should do the same for your dog. Plan ahead to make sure you have money put away for emergencies. In addition, be proactive and save on your dog care expenses by using coupons, buying generic brands, and asking friends and family to walk or watch them.”

Pet food packaging conference scheduled for December

The Packaging Group Inc. announced that the conferences and courses of its Pet Food Pac-2011 will take place on December 6 and 7, in Monroe Township, New Jersey, USA.
Two courses will be held on December 6, covering shelf life extension and humanization of pet food packaging. On December 7, a number of speakers will cover the entire supply chain of pet food packaging, from flexible to rigid.
More program details will be available September 15. For detailed information on display tables, course and seminar content, and paper submissions, contact Stan Sacharow, of The Packaging Group, at +1.732.636.0885 or univpac@aol.com.